Keyword research is the core of any SEO campaign and it is vitally important when developing PPC programs. You should choose carefully the keywords that are most effective, because the keywords selected during the research phase will be included in your web-site copy, as well as your PPC programs, and many other types of campaigns.
To begin with, you should select valid keywords from a variety of sources, which include:
· Your own knowledge of the product or service that you’re marketing. From your own knowledge you should be able choose at least one word that characterizes that product or service. If you’re unable to select that word, spend some time getting to know your products and services better.
· Your customers. Your customers will be able to tell you what keywords they think of or use when searching for your product or service. Customers can be your best source for valid and relevant keywords, because you’re trying to reach people just like them.
· Competitors’ web sites. Check your competitors’ web sites for additional keywords that you may not have considered during your initial brainstorming session. Obviously, if your competitors are using these keywords, there will be some competition for them, but better
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