Keyword Competitive Research

Keyword research is the core of any SEO campaign and it is vitally important when developing PPC programs. You should choose carefully the keywords that are most effective, because the keywords selected during the research phase will be included in your web-site copy, as well as your PPC programs, and many other types of campaigns.

To begin with, you should select valid keywords from a variety of sources, which include:

·  Your own knowledge of the product or service that you’re marketing. From your own knowledge you should be able choose at least one word that characterizes that product or service. If you’re unable to select that word, spend some time getting to know your products and services better.

·    Your customers. Your customers will be able to tell you what keywords they think of or use when searching for your product or service. Customers can be your best source for valid and relevant keywords, because you’re trying to reach people just like them.

·      Competitors’ web sites. Check your competitors’ web sites for additional keywords that you may not have considered during your initial brainstorming session. Obviously, if your competitors are using these keywords, there will be some competition for them, but better

What Is Social-Media Optimization?

When you understand what social media are, it’s not a far step from there to social-media optimization. It’s about using social media to spread the news about your web site. And instead of tweaking the elements of your web site, when you’re practicing social-media optimization you’re participating in social networks and tweaking the content that you share within those networks.

It’s through that participation and optimization that your site is distributed, and that’s what brings traffic to your web site. There are also a couple of added benefits to social-media optimization. First, it’s free in terms of monetary investment. There is no cost to participate in these networks except your time. But make no mistake about it; you will have to invest a chunk of front-end time into this type of optimization. You must become familiar with the communities and participate to establish a name for yourself before anyone will take serious notice of you.

The other benefit of social-media optimization is that it’s really a viral marketing strategy. Nearly everyone is familiar with a virus. It’s that nasty little bug that multiplies exponentially and makes you believe death would be an improvement. Viral marketing is neat, not nasty, but it works in a somewhat similar way.

When you can tap viral marketing for your online presence, word of your brand spreads like a virus — it moves faster and faster as the buzz increases, and there doesn’t seem to be any way to stop it. And that’s good. If your marketing message has become viral, you can expect to see some serious growth in the number of visitors to your site and by extension to the number of goal conversions that you see.

Viral marketing is a good thing. And when you’ve optimized your social-media participating, you can almost guarantee that your marketing will soon have that viral quality that you’re looking for.